With the benefit of hindsight, is there anything you wish the Remain campaign, or you personally, had done differently over the last 4 years?
When I first got involved in this campaign, back in January 2017, I believed that we would not succeed unless and until we managed to shift public opinion to at least a 60/40 split in favour of cancelling Brexit. Once we had got to something like that level I thought that there would be an almost tangible desire in the UK for a rethink. One way or another this would have led to either the outright cancellation of Brexit, a 2nd referendum or – at the very least – a substantial watering down of the rock hard Brexit favoured by Theresa May and Boris Johnson.
The People’s vote, however, focussed almost entirely on the mechanics of getting a 2nd referendum, without putting much apparent effort into explaining to people why Brexit was an epic mistake, founded on lies, misinformation and an abuse of our democratic system, and on making the positive case for Remaining, based on the principles of preserving and spreading peace, prosperity, freedom and democracy across the whole of our continent.
This meant that PV were always trying to push a rock uphill in parliament. With a fairly static 52-53% of the British public in favour of Remaining, there simply wasn’t enough pressure being exerted by public opinion to create the support in parliament for positive action to stop Brexit. Ultimately, the PV campaign ran out of road.
So, in answer to the question – the Remain movement should, from the very beginning, have fought a far more optimistic, clear and emotional campaign to give the British public powerful reasons for wanting to stay in the EU and to counter the nasty, negative and deceitful campaign being run by the Brexiters.